Type does the talking.
A strong grotesk wordmark. Open spacing. Clear, legible details. Typography creates the hierarchy, without decoration.
ARIAL / HELVETICA · PRINT MASTERS A REAL-WORLD INTRODUCTION VOL. 01 / 2026
Different conversations.
One identity.
Engineer. Builder. Entrepreneur.
Five considered cards for the things I build
and the people I build with.
FKADEAL MATIWOS / FKDEAL & YAYEHUTSMALL FORMAT. LASTING IMPRESSION.
MATERIAL STUDY
85 × 55 MM / FRONT
01 / THE FAMILYSHARED DNA. DISTINCT PURPOSE.
One system.
Every side of the builder.
A familiar signature, wherever the conversation goes.
Choose a card to explore its details.
YAYEHUT / A MISSION IN MOTIONLocal businesses.
Local businesses.
Bigger possibilities.
A marketplace is only as meaningful as the businesses it helps.
We’re building for their next chapter.
HELPING1,000↗
businesses grow by 2027.
AN ACTIVE GOAL. A SHARED AMBITION.02 / THE DESIGN LANGUAGELESS, WITH INTENTION.
Grounded. With a spark.
Ink and warm ivory form the foundation. Yayehut’s soft chartreuse adds a sense of growth. Just enough to be remembered.
INK #242722 · IVORY #F7F5EE · GROWTH #D5E99EThe beginning, not the bio.
One introduction. One useful destination. A quiet, high-contrast QR code connects the physical card to the full story.
REAL QR CODES · FOUR-MODULE QUIET ZONE03 / MADE TO BE HELDGood on screen.
Good on screen.
Better on paper.
Substantial stock. A tactile finish. Details that hold up
long after the first introduction.
- Format
- 85 × 55 mm · landscape
- Stock
- 400 GSM · premium uncoated or matte
- Production
- 3 mm bleed · 5 mm safe margin
- Finishing
- Square corners · optional wordmark spot UV
- Printer handoff
- Convert RGB masters to printer-approved CMYK;
outline fonts and proof QR codes at actual size.