The challenge
A prospect record alone does not explain why an organization is relevant or how a useful introduction might happen. The product problem is to connect enrichment with relationship context while keeping the next action visible to the person reviewing the prospect.
The engineering approach
- Organize prospect enrichment around the ideal customer profile, using PhantomBuster as part of the enrichment workflow.
- Represent relationship context as a graph that can support exploration of potential introduction paths.
- Connect introduction links and queues so discovery can lead into an actionable review workflow.
The system, at a glance
- 01Ideal customer profile
- 02Prospect enrichment
- 03Relationship graph
- 04Introduction links
- 05Review and action queues
What this work connects
A prospecting workflow that pairs ICP-based enrichment with relationship context, introduction links, and action queues, giving reviewers a connected view of prospect relevance and potential paths to an introduction.
Selected contributions, not a claim of sole authorship. Client-specific configurations and operational data are intentionally excluded.